Agenda & Videos

Morning

8:00 AM -9:00 AM

Registration and Coffee

App demos in the  lounge, hosted by Appnation and Mobile Monday

9:00 AM

Welcome

  • Flurry: Richard Firminger, Managing Director EMEA

9:10 AM – 9:30 AM

How Pinterest Has Shifted from Web to Mobile

  • Pinterest: Don Faul, Head of Operations


9:30 AM – 10:15 AM

Messaging: The Dial-Tone of Mobile Whether it’s video, text messaging, chatting or micro-blogging, the communication category is the fastest growing segment. How is it impacting mobile? Is messaging becoming the killer platform for discovery and distribution? The new social channel? The new global carrier? All of the above?

  • Moderator: Re/code, Mike Isaac, Senior Editor, Social
  • Skype: Al Kallel, Head of Product Marketing Mobile Monetization
  • TextMe: Julien Decot, VP of Business Development and Monetization
  • Whisper: Mike Downey, SVP of Business Development
  • Yahoo: Kakul Srivastava, VP of Product


10:15 AM – 10:35 AM

Transforming Shopping as We Know it With Mobile:  Walmart’s Perspective

  • Moderator: Internet Retailer, Don Davis, Editor in Chief
  • Walmart: Gibu Thomas, SVP of Mobile and Digital


10:35 AM – 10:55 AM

Coffee and Networking Break

10:55 AM – 11:25 AM

The Fast Rise of the “Right Now” Economy Mobile has enabled the emergence of on-demand marketplaces and services. 100 year old industries (starting with maps and travel) are being disrupted. 2010 feels like the stone ages.  In these marketplaces, Instant gratification is expected. How do these services scale? How is trust earned? Is the service provider replacing the marketplace?

  • Moderator: Menlo Ventures, Venky Ganesan, Partner
  • Poshmark: Manish Chandra, CEO
  • Postmates: Bastian Lehmann, Co-Founder and CEO
  • Getaround: Jessica Scorpio, Founder and VP Marketing


11:25 AM – 11:55 AM

Mobile Gaming 2.0: Time for an Upgrade? Games developers were the first group to figure out how to harness the power of mobile and monetize their apps.  But after several overnight successes disappeared, the future looks unclear for gaming. Is the uncontrollable growth over? How is the gaming industry reinventing itself for the next wave of mobile?

  • Moderator: GamesBeat, Dan “Shoe” Hsu, Editor in Chief
  • Betable: Jonathan Flesher, Executive Vice President of Business Development
  • Glu Mobile: Christian Limon, VP Growth and Advertising
  • GREE International, Inc.: Sho Masuda, Vice President of Marketing


11:55 AM – 12:15 PM

The Age of Living Mobile Flurry presents new research on how 1.3 billion consumers are Living Mobile, right now

  • Flurry: Simon Khalaf, President and CEO


Afternoon

12:15 PM – 1:30 PM

Lunch on the terrace at City View

1:35 PM – 2:20 PM

Meet the New “Live-In” Marketing Executive Never before have brands and marketers had the opportunity to live with their consumers 24×7. Mobile is disrupting the ad industry’s old guard, as more personalized and measurable 1:1 marketing is becoming the norm. How is advertising going from art to science, and how are the most savvy marketers taking advantage of its full potential?

  • Moderator: Advertising Age, Cotton Delo, San Francisco Bureau Chief
  • AKQA: Tina Unterlaender, Director of Mobile
  • MediaVest: Oleg Korenfeld, SVP, Advertising Technology & Platforms
  • The Weather Company: Kevin Doerr, SVP of Digital Products
  • Turn: Maureen Little, SVP Business & Corporate Development


2:20 PM – 2:40 PM

Screens Everywhere! Building for the Multi-Screen World: A Conversation with Samsung

  • Moderator: Forbes, Parmy Olson, Reporter
  • Samsung: Curtis Sasaki, SVP and Head of Media Solutions Center America


2:40 PM – 3:10 PM

Living Longer with Mobile: Is Healthcare the Killer Wearable App? How are our lifestyles changing now that we are living mobile – 100% connected, everywhere, all the time, through every device? The introduction of smart watches, glasses and garments can transform what we know about our health. Can this constant interaction between humans and computers help us live healthier, longer lives?

  • Moderator: Owen Thomas, ReadWrite, Editor in Chief
  • Kleiner Perkins: Stephanie Tilenius, Entrepreneur-in-Residence
  • Pebble: Shobeir Shobeiri, Business Development
  • Glow: Mike Huang, CEO
  • Jawbone: Andrew Rosenthal, Group Manager, Wellness & Platform


3:10 PM – 3:30 PM

Coffee & Networking Break

3:30 PM – 4:00 PM

A Mobile Consumer Walks into a Store… Then What? E-commerce is still at 6% of overall retail/store sales. Can mobile accelerate the pace of non-traditional purchase paths? What will it take? Is bricks and mortar infrastructure ready to adopt an omni-channel experience? Is the consumer ready?

  • Moderator: Donna Tam, CNET News, Staff Writer
  • Fanatics: David Katz, SVP and GM of Mobile
  • The RealReal: Julie Wainwright, CEO and Founder
  • Nomi: Wesley Barrow, Founder and Chief Revenue Officer
  • Westfield Labs: David Blumenfeld, Senior Vice President


4:00 PM – 4:30 PM

Living and Working More Productively with Apps Mobile devices have been slower to infiltrate work versus other arenas of our lives, but a new group of productivity apps are catching fire.  It seems apps are finally becoming additive to industry rather than an entertaining distraction. When will we hit the tipping point for apps at work? What’s the key to designing apps for productivity and when will the enterprise wholly embrace mobile?

  • Moderator: Wired,  Fred Vogelstein, Contributing Editor and Author
  • Evernote: Jamie Hull, VP Web and Commerce Products
  • Slack: Brady Archambo, Head of Mobile
  • Acompli: Javier Soltero, CEO


4:30 PM – 5:00 PM

The Next Big Bet in Mobile Hear from the venture capitalists funding the experiences that enable our mobile lives. Where are they placing bets for the future?

  • Moderator: InterWest Partners, Keval Desai, Partner
  • GGV Capital: Hany Nada, Founding Partner
  • Scale Venture Partners: Sharon Wienbar, Partner
  • Felicis Ventures: Sundeep Peechu, General Partner


5:00 PM

Closing Remarks 

  • Flurry: Richard Firminger, Managing Director EMEA


Cocktails and Networking

5:00 PM – 7:00 PM

Unwind and enjoy spectacular views of SOMA on the terrace at City View. Connect with fellow attendees over cocktails and hors d’oeuvres.